Handyma’am Goods

creative direction
brand Management
Product Design
StRategy
Operations

After being underwhelmed with the selection of well-made, durable clothing for women, Bella launched a values-driven, direct-to-consumer women’s apparel brand in hopes to support tradeswomen. She designed a core line of 10 original clothing designs and collaborated with artists on new products. Bella managed all aspects of the business including marketing strategy, product design, sourcing, P&L management, shipping, manufacturing, and event planning. She produced and styled all studio and editorial content and developed thousands of customer relationships while growing an engaged community on social media.

Branding & Identity by: CLUB Studios
handymaamgoods.com